Global Marketing & Distribution Director@Red Bull Racing x Pepe Jeans
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Alice Menahem is a seasoned marketing professional with a rich background in luxury, apparel, and motorsports. She is currently Global Marketing & Distribution Director for Red Bull Racing x Pepe Jeans at All We Wear Group, where she oversaw the recent launch and management of a new lifestyle ready-to-wear line for the renowned Formula 1 team, home of world champion Max Verstappen. Her role encompasses communications, commercial strategy, and hosting VIPs and HNWIs at F1 tracks worldwide, along with fostering partnerships with team sponsors.
Previously, Alice served as Director, Content Strategy & Consumer Engagement for Pepe Jeans, Hackett London, and Façonnable, where she led global CRM and loyalty initiatives, omnichannel trade marketing activations, sustainability platforms, and seasonal brand campaigns. During her seven-year tenure at Jimmy Choo, she rose to EMEA Senior Marketing Manager, spearheading retail marketing and media planning across the region with a focus on client acquisition and retention.
A graduate of the Parsons School of Design, Alice also holds an LL.M. in Intellectual Property Law and has extensive experience at Lanvin and LVMH (Louis Vuitton, Fendi, Givenchy) in New York.More...