With a unique blend of creativity, analytical expertise, and strong project management skills, I have a proven track record of leading the development and execution of impactful internal and external content and marketing campaigns. I specialize in crafting engaging strategies that enhance brand presence, drive customer engagement, and foster long-term business relationships.
Notable accomplishments include increasing new user traffic to the website by over 71% within a year through the development of social media strategies, blog content, and email campaigns. I have successfully implemented email automation for customer onboarding and drip campaigns, ensuring streamlined communication and improved user experience.
I also play a key role in content planning, utilizing project management tools to coordinate and streamline processes between departments. In addition, I manage the company’s involvement in four annual tradeshows, overseeing booth design, promotional materials, and logistics.
With a strong focus on continuous optimization, I regularly update the company website and perform SEO enhancements to improve performance. I manage a marketing budget of over $300,000, ensuring all initiatives are aligned with the company’s strategic goals and generate measurable results.More...