Nicole Li is a strategic UX/Product Designer based in Vancouver with a strong background in fintech and over 3 years of experience designing intuitive, emotionally engaging digital products. She led the design of core features for the Bloom Financial Assistant app, including a smart budgeting tool and AI-powered assistant, resulting in a 37% increase in daily active users and a 92.6% setup completion rate. Known for combining user-centered thinking with business strategy, Nicole excels at translating complex problems into simple, impactful solutions that enhance both user satisfaction and product performance.More...