Vivek Parihar — a 2× Serial Entrepreneur, Author, & Mentor at NASSCOM, currently serving as Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns.
With over 16 years of experience, I’ve built, scaled, and transformed technology ecosystems that power millions of users — driving measurable business outcomes through AI, data, and cloud innovation.
AI-First, Agentic-Driven Leadership
At Purplle, I lead technology strategy, engineering, and security for 20M+ users. My focus lies in transforming eCommerce through AI-led automation and agentic intelligence.
I pioneered Purplle’s AI-First Playbook, embedding Generative and Agentic AI across CRM, pricing, and personalization systems — driving 6× user scale, 30% cost optimization, and significant uplift in engagement while maintaining enterprise-grade reliability.
Technology & Business Transformation
A true technologist at heart, I’ve led teams that delivered multi-million-dollar growth by combining business strategy with technical depth. With strong expertise in eCommerce, Cloud Computing, DevOps, Data Engineering, OTA, and Mobile Technologies, I believe great technology is built at the intersection of innovation and empathy.
At Purplle, I’ve achieved cost neutrality at 6× growth, established security readiness, IAM governance, and secure-by-design DevOps pipelines, turning security into a business enabler.
Thought Leadership & Community
I’ve published multiple whitepapers on mobile-first design and consumer-centric digital transformation. As a public speaker and technology evangelist, I’ve shared insights at YourStory TechSparks, Redis Released 2025, IAMAI, IEEE, MetaRefresh, and DevOps Summits. I actively mentor early-stage startups under NASSCOM’s DeepTech initiative.
Beyond Code
Author of “20’s: The Most Formative Years of Your Life”, “The Reality of Virtual & Augmented Reality”, & “A Guide to Programming and Concepts”.
An open-source advocate, I’ve contributed to Ruby & CloudFoundry (UAA).
Recognitions
Top 30 Agentic Disruptors (More...