Using +20 years of strategic, brand champion skills to exceed customer expectations and make both agency and marketing teams shine. Exceptional understanding of the relationship between client business objectives, brand strategies and communicating messages to various stakeholders.
Created print and digital marketing materials for 20+ pharmaceutical brands, including 8 product launches, consisting of:
• Sales rep collateral (detail aids, sell sheets, brochures, slide deck presentations, training)
• Digital tools (websites, iPad selling tools, email campaigns)
• Convention materials (booth experiences, exhibit display, pre-/post mailers)
• Non-personal support (journal ads, banner advertising, SEO, PPC, direct mail)
Additional competencies include:
• Project Management
• Product Positioning/Launch
• Internal Communication
• Strategic Planning
• Team Leadership
• Vendor Management
• Digital Tactic/Idea Gen.
• Rep Education
• Creative Direction Setting
• Web-based Marketing
• Sales Training
• High-impact PresentationsMore...