I’m Janine — a former sports journalist turned creative in the truest sense of the word. I started out reporting from the sidelines of soccer fields, basketball courts, ice hockey arenas, and extreme sports events. But over time, the stories started sounding the same — and I craved something bigger, bolder, more unpredictable.
So I pivoted into the world of communication, where creativity has no playbook.
Since then, I’ve worked across continents and cultures, conceptualizing and building in the realms of sports, lifestyle, and living.
.
I connect athletes with brands, creators with businesses, and ideas with the people who make them move. Whether it's storytelling, strategy, or visual identity — I collaborate with forward-thinkers to bring visions to life.
There's no neat job title for what I do. I pull from all those worlds I worked in and beyond. I craft narratives, shape presence, build strategy, and push brands forward with a clear sense of purpose and the right people.
I'm a builder.
A thinker.
A doer.
I move fast, adapt faster, and always stay a few beats ahead of the curve.
I don’t do safe. I do work that resonates, evolves, and dares to be different. Always hands-on. Always creating.
Born in Germany, I have lived and worked in Germany, Spain, Costa Rica, Bali, Australia and Mexico, I speak English and Spanish business fluent. German is my native language.More...