CEO and Perception Strategist@Public Outrage Predictive Modelling (POPM)
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With over 20 years of experience in senior management roles across the public and private sectors, Yolanda has led communications and stakeholder engagement for major infrastructure projects in South Australia and Western Australia, with a combined value exceeding $46 billion.
A former Journalist turned Perception Strategist, Yolanda excels at leveraging media to enhance reputations, build brand identity and deliver tangible outcomes. Her expertise in video production and storytelling ensures cost-effective, high-quality communications that go beyond ‘reach’ to drive genuine engagement.
Yolanda’s extensive experience includes managing high-level relationships with Ministers, Premiers and senior executives, providing strategic advice on media and reputational issues. She has led crisis communication responses in politically sensitive environments, navigating complex challenges with composure and strategic foresight. Whether managing emerging risks, mitigating reputational threats or steering public narratives during times of crisis, Yolanda leads with a ‘cool head’, even in the most challenging of situations, balancing stakeholder interests with maintaining public trust and building social licence.
Yolanda’s big-picture approach to strategic communication focuses on identifying core issues, setting meaningful objectives, selecting the most effective channels to engage audiences and rigorously evaluating outcomes to inform continuous improvement. She collaborates closely with subject matter experts, ensuring clarity and precision, particularly when managing complex, politically sensitive and/or high-stakes projects.
Yolanda’s government experience spans the delivery of major strategic communication strategies, mass media campaigns, service reforms, cross-government co-production initiatives, machinery of government amalgamations, and human-centred design innovations to enhance customer experiences.
Recognising the importance of gaining and maintaining community support, Yolanda has developed Public Outrage PredictiMore...