This executive summary provides an overview of the current marketing strategies at PT UNGGUL SEMESTA. The company has been focusing on traditional marketing methods, but there is a growing need to incorporate digital marketing strategies to reach a broader audience. The company's products have been performing well in the market, but there is potential for growth in untapped markets. The company should consider investing in market research to understand these markets better. Additionally, the company should also focus on improving customer engagement and retention through personalized marketing and improved customer service.More...