PSafe
Company Employees
Fernanda Rocha
Product Manager
Verified
I am a Product professional with over 8 years of experience, working in high-complexity, high-scale environments. Throughout my career, I have progressed across different levels — from Product Analyst to Group Product Manager — which gives me a deep understanding of both strategy and execution. I hold a degree in Information Systems, with a final thesis focused on machine learning and data mining, actually MBA in Product Management, Digital Marketing, and Technology for Business (AI, Big Data, and Data Science). This background shapes my approach: data-driven decision making, strong technical understanding, and a focus on sustainable impact. I operate across the full product lifecycle, from discovery to go-live. I bring solid experience in people management and development — including 1:1s, individual development plans, and mentoring Product Managers — while intentionally staying close to the day-to-day execution, actively participating in backlog decisions, discovery, and delivery alongside the teams. I have worked at companies such as iFood, Delivery Much, PSafe, and Peixe Urbano, leading multidisciplinary squads, building teams from scratch, and aligning product initiatives with strategic business goals, with a strong focus on operational efficiency, engagement, and financial impact. I am known for my systems thinking, critical mindset, and hands-on leadership style, and I believe great products emerge from the combination of clear direction, consistent execution, and well-supported teams. Currently, my focus is on applying AI, automation, and personalization as practical levers for scale and value creation.More...