Lana Rogošić Blagojević is a digital marketing expert specializing in performance marketing, SEO, customer experience (CX), and the development of comprehensive digital strategies. She is the founder and director of Protagonist, a marketing agency where she leads a team of professionals in creating data-driven campaigns designed to deliver clear, measurable results for clients.
She began her higher education at the Zagreb School of Economics and Management (ZŠEM), where she graduated with honors and was included on the Dean’s List, gaining a strong foundation in business administration and marketing. As part of her education, Lana also attended a summer school in Corporate Finance at Bocconi University. She later graduated from the Faculty of Agriculture at the University of Zagreb, majoring in Organic Agriculture. During her studies, she focused particularly on environmental protection management systems as part of corporate governance—an area that also became the subject of her final thesis.
Before launching her own agency, Lana spent over a decade in senior marketing and communications roles at companies such as Croata, Profil International, Aromara, and Z1 Television. These roles provided her with extensive experience in branding, digital channels, advertising, and strategic communication.
Beyond her marketing career, Lana is active in international professional organizations, most notably within the Fédération Cynologique Internationale (FCI)—the world’s largest canine organization, which unites national kennel clubs from over 90 countries. She serves as Vice President of the FCI Education and Public Relations Committee, where she contributes to the development of educational initiatives and international communication within the global canine community.
Lana combines strategic thinking, creativity, and analytical precision to craft digital projects that exceed expectations and generate lasting business value for her clients.More...