I’m a founder and product strategist with a track record of building lean, scalable tech businesses — primarily in PropTech and EdTech. I specialize in turning early-stage ideas into real products with traction, combining product development, commercial strategy, and distribution.
Right now, I’m building Proply, a platform that’s becoming the intelligence layer for the real estate industry. We've launched tools for insurers (Risk Index), investors (Deal Score), and agents/platforms (Property Analyzer API), and are working with some of the biggest names in property and insurance. I lead product, strategy, partnerships, and have secured early investment to scale the business.
Before this, I led growth and product at Fundi, where I co-developed Recruit, a psychometric-driven placement platform for tertiary institutions. I structured a multi-party JV, brought together data providers and funders, and positioned the product as a scalable lead-gen tool for student financing.
I’ve also bootstrapped Gro Digital, a profitable micro-agency and web hosting business, and spent my early years in high-performance sales and consulting roles at EduOne (acquired by Fundi) and Investec.
I move fast, operate lean, and focus on building products that solve real problems and generate revenue early. I’m comfortable in ambiguity, biased toward action, and focused on building long-term value.More...