Social Media Strategist | Influencer Marketing Specialist | Community & Brand Growth Expert@A Night Owl Media
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I’m a results-driven Social Media Strategist and Influencer Marketing Specialist with 17+ years of experience leading digital campaigns, growing online communities, and bringing brands to life through meaningful storytelling and strategic execution.
Throughout my career, I’ve had the privilege of working with national retailers, authors, lifestyle brands, and mission-driven organizations to create high-impact social content and community engagement strategies. Whether it's launching a brand’s TikTok presence, growing an Instagram following by over 1 million, or developing and scaling an influencer program from the ground up—I thrive at the intersection of creativity, analytics, and connection.
Beyond content creation, I bring a background in project management (PMP), business analysis, and PR strategy, giving me a unique 360° view of brand marketing and campaign execution. I'm highly organized, data-informed, and passionate about building positive online communities that reflect brand values and drive growth.More...