Built and scaled Power English, an online English academy for up to 3,000 students. Leveraged a diverse skill set to wear multiple hats and achieve impressive results.
Product Development: Engineered the Power English platform using WordPress and +90 different kinds of plugins, ensuring a seamless learning experience for students (60+ courses and growing!).
Curriculum Craftsman: Developed a unique, neuroscience-backed methodology for English language acquisition, enabling Spanish speakers to achieve fluency in 6 months.
Growth Hacker: Orchestrated high-impact marketing campaigns across Google Ads and Facebook Ads, achieving a consistent 4x ROAS (Meta) and 2x-3x ROAS (Google). Managed everything from ad copy and video editing to audience targeting and analytics.
Data-Driven Leader: Utilized tools like Hyros to track campaign performance and make data-driven decisions for optimization.
Operations Efficiency: Streamlined operations and maximized efficiency by establishing clear procedures, leveraging automation, and fostering a collaborative work environment.
Team Builder: Recruited, trained, and managed a team of 30+ English instructors, ensuring a high-quality teaching staff. Developed comprehensive training materials to facilitate onboarding and enhance operational knowledge.
AI Specialist: Improved operations, sales, lead qualifications, designa and much more thanks to my understanding of different AI models.More...