With almost nine years of marketing experience, including nearly seven years in the medical and dental space, I have a proven track record of delivering business objectives through strategic marketing, brand management, multi-channel campaigns and stakeholder engagement and look forward to implementing my knowledge into a business with a great goal and mission.
As Digital and Marketing Manager at Credabl, a financial lender, I drove strategic marketing initiatives that supported both client acquisition and retention including a $10,000 grant programme, end-of-financial-year campaigns and key product campaigns, directly contributing to revenue goals. I led integrated campaigns across digital, social, and traditional media, driving engagement with key audiences, including brokers, industry associations, and financial professionals. My leadership in launching an Employee Advocacy Programme strengthened internal engagement, while my work on CRM integration (Salesforce and Microsoft Dynamics) optimised marketing automation and data-driven decision-making. Additionally, I successfully managed high-profile partnerships, such as securing a renewal with Qantas Business Rewards, reinforcing Credabl’s market position.
Currently, as Senior Marketing Manager at PortmanDentex, a leading UK dental corporate I lead strategic initiatives, including referral campaigns, that strengthens brand positioning, supports business objectives, and maintains high-value partnerships with key industry groups and providers. I played a key role in the brand rollout following the merger of two of the UK’s largest dental corporates, including the new group website, ensuring seamless brand activation across all channels. Collaborating with internal teams including our recruitment, M&A and clinical team I ensure all areas of the business are equipped with marketing strategies and resources, which involves stakeholder management and project management.
My ability to partner with cross-functional teams, manage multi-channel initiatives, and adapt to fMore...