I bring 15 years of experience in the fast-moving consumer goods (FMCG) retail and gaming industries, where I have built high-performing teams, driven change, and delivered strong business results. As a strategic and performance-driven commercial leader, I have a proven track record in digital transformation, growth strategies, and business development. I excel in identifying new business opportunities, employing innovative marketing methods, and leveraging insights, emerging technologies, and data to deliver impactful consumer experiences.
My core competencies are commercial strategy development, marketing strategy and campaigns, digital sales, product strategy and development, consumer insights, and brand building. I have successfully developed and launched global and local marketing initiatives for brands such as Cloetta, ATG, and Samsung, leveraging my expertise in candy, confectionery, nuts, horse betting, casino games, sports betting, and consumer electronics.More...