I’m a product designer with experience designing and scaling B2C fintech products. I focus heavily on crafting emotionally engaging, habit-forming product experiences that balance business goals with user value.
As the pioneer designer at Benjamin, a U.S.-based rewards and cashback platform, I helped design the MVP and bring the product to market.
During my time there, I worked closely with product, engineering, and finance to build core experiences across gaming rewards, cashback shopping, and loyalty systems. The product scaled to over 1M monthly active users, generated $50M+ in ARR, and became one of the top reward apps in the U.S.More...