~ Social Media and Digital Marketing
- Creating LinkedIn ads and monitoring performance aligned to campaign objectives.
- Achieved 40% increased impressions on LinkedIn by ideating, strategizing, and executing social media calendars.
- Moderating E-mail marketing campaigns for lead-generation activities.
- Cross-team collaboration with leadership, inside sales, and marketing teams to strategize organic digital marketing initiatives.
~ Thought Leadership and Content Support
- Annually revamping website content to incorporate new offerings and services through our 32 services and offerings. Creating high-conversion landing pages for more than 20+ solutions.
- Creating blogs, articles, whitepapers, case studies adhering to On-page SEO practices
- Create Sales Enablement materials, such as case studies, demos, and presentations.
- Cross-team coordination to facilitate client visits, campaign activities, and marketing collateral creation.
- Creating around 100+ case studies to facilitate thought leadership initiatives.
- Collaborating with management and senior leadership to facilitate thought leadership content pieces such as whitepapers, case studies, and interviews.
~ Content Marketing
- Planned and executed content strategy aligned with organization goals, products, and services.
- Maintaining a content marketing calendar that schedules all branding activity, and campaigns.
- Periodic content audit and content analysis to realign content marketing direction
- Maintaining and updating content assets across the business unit.
- Omnichannel content distribution through e-mail, social media, and other channels for exposure.More...