I’m a multidisciplinary designer with over 20 years of experience across product, UX, and graphic design. My work blends creative design and product thinking to help organisations modernise their platforms, strengthen engagement, and communicate clearly across digital channels.
I focus on simplifying complex user journeys, improving conversion flows, and building scalable design systems. I’m equally at ease working on visual design, marketing collateral, or brand alignment, maintaining a consistent approach that balances usability with strong visual identity.
Recent work includes improving the video experience at Freepik after its acquisition of Videvo, leading Videvo’s platform redesign as it expanded its catalogue, delivering a UI/UX refresh for Photocrowd that boosted engagement, and rebranding UK Visas with a new logo, website, and marketing materials to create a cohesive visual identity.
I’m currently looking for new opportunities in product and visual design, where I can bring clarity to digital products and help improve visual experiences. Feel free to get in touch.More...