Head of Brand Strategy & Insights@Performance Branding
Verified
Eric is a seasoned professional currently serving as the Head of Brand Strategy & Insights at Performance Branding Consultants. With a career spanning over two decades, he has established himself as a strategic leader with a deep understanding of customer behavior, brand development, and growth strategies. His expertise understanding complex business challenges and translating them into actionable strategies that drive business growth and brand performance. Prior to his current role, Eric held various leadership positions on the client side and at advertising & research agencies where he led cross-functional teams and spearheaded numerous successful brand campaigns. Eric's unique blend of creativity and analytical thinking has made him a valuable asset in the field of brand strategy and customer insights.More...