I am a story-teller at heart, a writer by trade, an investigator by nature. I have interviewed hundreds of CEOs, entrepreneurs, and leading professionals across industries. I have been a business-to-business publisher, editor, and writer; across all business topics, from leadership, to marketing, branding, tax, financial services, sustainability, travel, economics, career guidance and much more. I write long and short form content for social media and SEO, AI optimisation, print, broadcast, advertising and including speeches, scripts, training and events.
As a trusted advisor, I work with business leaders to recognise legacy thinking and behaviours in their marketing and communications strategies, so they can shape exciting, compelling stories to brand and promote their businesses and recognise a good candidate or client story when they hear it. It’s all about alignment of people to purpose. I’ve shared my views on stage in Johannesburg, Cape Town, Sun City, Amsterdam, Antwerp, Mechelen, and London.
I believe in the power of stories. Stories shape the experience of our lives. In my early 20s, after heartbreak and enlightenment, and with a Bachelor of Arts degree in hand, I decided I was going to become a world-famous journalist. A leading South African newspaper would soon start receiving a daily fax (this was the early 2000s) from a fresh-faced, fiercely determined political journalism major—me—pitching myself for an internship. Weeks went by. I faxed and waited. Waited and faxed. Eventually, the machine beeped its cold reply: “Please stop faxing us.” Not to be deterred, I faxed my CV twice a day… and so it went for a quarter of a year.
I never did get the internship; but I did learn that good companies can miss opportunities, even when in the middle of a compelling story—such as with a determined, witty, wordsmithing upstart ready to take on the world. They lost a good candidate, and I let go of a dream. But opportunity always finds the gap. And I set my sights on ending the madness.
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