Experienced marketing and corporate communications executive with over 20 years of experience driving growth for multinational companies in consumer goods, telecommunications, and B2B sectors, including Avon, Nissan, Souza Cruz, Avery Dennison, and Portugal Telecom. Proven expertise in designing and executing integrated marketing strategies, demand generation, and digital campaigns that optimize customer acquisition costs (CAC) and drive qualified pipelines.
Skilled in leading high-performance teams, leveraging data-driven insights to fine-tune multi-channel campaigns, and developing compelling brand narratives that position companies as industry leaders. Adept at stakeholder engagement, cross-functional collaboration, and executing ABM, paid media, and performance marketing strategies. Passionate about building authentic connections between brands and audiences to accelerate business growth while ensuring marketing efficiency and ROI. Currently, I am leading the expansion of BeAmbassador, an innovative SaaS solution developed in partnership with Microsoft, aimed at transforming employees into brand ambassadors. I am also working as a consultant for People Touch.More...