Obsessed with ecosystems → customer-first processes → growth
With 12+ years in retail and e-commerce, I’ve helped brands scale sustainably without losing what makes them special.
From launching luxury concessions in Harrods & Galeries Lafayette to growing early-stage startups into multi-million-pound businesses, I know how to build purposeful, profitable brands.
I’ve worked across the full spectrum. From large retail corporates with complex structures to scrappy, high-growth startups where agility is everything. That experience means I understand the realities of business from both sides, and how to blend structure with flexibility to support real, lasting growth.
My background spans in-store leadership, 3PL logistics, supply chain & procurement, and tech-powered operations.
Now, as a Fractional COO and consultant, I partner with founders to turn growth challenges into clear, actionable strategies. So you can focus on what you do best.
Let’s create a brand that thrives on your terms.More...