Marketing Director with a commercialization mindset and a bias for practical execution. I work at the intersection of strategy, digital, and growth — helping healthcare and biotech teams turn complex science into clear positioning and measurable adoption.
I’ve led launches, repositioned mature brands, and built omnichannel programs across HCP, patient, and payer audiences. More recently, I’ve also been deeply focused on paid media analytics — evaluating campaign performance, diagnosing funnel friction, and translating platform data into clear optimization decisions across search, social, and programmatic.
My focus is always the same: simplify the story, align stakeholders, and build marketing that actually moves pipeline and demand. I enjoy connecting with teams working on new products, growth challenges, or commercialization planning—especially where strategy, analytics, and execution need to come together.More...