Growth-driven executive with 15+ years of experience in building and leading high-performing teams and scaling digital brands across iGaming, FinTech and Media. Combine strategic vision with hands-on leadership in marketing, supported by a deep understanding of analytics, CRM, UX and product marketing, MarkTech, game management and payments.
Proven record in building brands from scratch and transforming low-performing assets into profitable operations, and delivering measurable ROI and growth across complex regulated markets through a data-driven and lifecycle-focused approach. Built multi-channel acquisition engines and delivered multi-language campaigns.
Strong experience managing multi-million dollar budgets, leading cross-functional teams and building stakeholder relationships.
Core expertise: International launches, Performance, CRM & lifecycle, Analytics & Product marketing, Brand building, Team leadership, Budget ownership.More...