Let me start with a confession: I’ve always chased curiosity over comfort. From growing up in 90s rural Romania to designing holistic brand experiences in China, my career has been a mash-up of Architecture, Fashion, Interior Design, and the kind of creative problem-solving that happens when you’re unafraid to pivot.
For the past decade in China, I’ve run a studio where design is storytelling. Furniture showrooms “speak” a brand’s ethos; expo pavilions turn products into narratives. Awards like Brand of the Year (Fujian) and a Liangzhu Forum finalist spot taught me that good design isn’t just seen—it’s felt. My oldest client, a furniture manufacturer I’ve collaborated with since 2020, still trusts me to evolve their ethos—proof that loyalty thrives when creativity meets pragmatism.More...