Senior marketing leader with 25+ years of experience across the GCC, specialising in building, repositioning, and stewarding brands within complex, regulated, and institutionally sensitive environments. Proven track record of leading enterprise-level marketing strategy that supports organisational credibility, market confidence, and long-term growth.
Extensive experience partnering with boards, CEOs, and senior leadership teams across government, semi-government, financial services, aviation, telecom, and national institutions. Known for sound judgement, governance-aligned decision-making, and disciplined brand leadership, particularly in early-stage or transformational contexts.More...