I do words. Always have, always will. But now, only for projects that make me look the way I do in this ridiculous photo I've got here. No B2B tech stuff anymore. I don't want my paid bills to have little teardrop ink blots on them anymore. Instead, I'm out here for the products that want to connect with peeps in a fun, human way. Since come on, we both know all websites are about to sound the same (most already do). So don't build your brand voice by tracking familiar, so-called time-tested patterns but, instead, get silly with it. The adults of today are giggling their way through memes and stand-up comedy and clever commentary and dry, sarcastic texts. Get with it, get fun, don't take marketing too seriously. Make people giggle. We all want to, so how'd we get into this game of pretend? Sending emails with the tone of someone we'd actually want to punch in real life, it's got nothing to do with our personality, my goodness we need a wake-up call. Okay, I'm rambling. This is who you'll be working with. Up for a chat if you feel the same. Thanks, bye!More...