Dynamic marketing professional with over a decade of experience in the sports and lifestyle sectors, with a strong footprint across the African continent. I specialize in brand building, digital transformation, and fan engagement, with a proven track record of driving revenue and elevating brand presence through strategic marketing initiatives. My achievements include launching a mobile platform that introduced a successful subscription-based membership model, leading continent-wide campaigns that boosted engagement and visibility, and aligning marketing with retail to maximize commercial impact. In addition to my in-house leadership roles, I’ve consulted for niche lifestyle brands, helping them refine their positioning, grow their online presence, and unlock untapped market potential. Passionate about using culturally relevant storytelling and innovation to connect brands with audiences across diverse markets.More...