Carolina Sierra is a seasoned marketing professional currently serving as the Marketing Director at Origo Energia. With a strong background in marketing strategies and branding, her rich experience spans across multiple sectors including energy, telecommunications and consumer goods. Carolina possesses a deep understanding of market trends, consumer behavior, and business operations, which she leverages to drive growth and brand visibility for Origo Energia. Prior to her role at Origo Energia, she held leadership positions at Vivo, the most valuable telecom brand in Brazil and the main international brand for the Telefonica Group, helping to streamline their culture and communication in order to deliver measurable outcomes. Carolina holds a degree in Social Communications, with a specialization in Consumer Behaviour, Marketing Trends, ESG Management and Human Resources Strategy. She's known for her persuasive communication, strategic planning, and leadership skills.More...