Unimed-BH (05/2020 - Present) - Innovation - Strategy Division
With a solid track record at Unimed-BH, I have been involved in various innovation and digital transformation initiatives, combining skills in design thinking, startup engagement, and cultural leadership. My experience includes developing methodologies and facilitating design thinking workshops to identify and solve internal challenges, as well as co-creating innovative solutions. I am a strong advocate for using artificial intelligence to boost productivity, actively working on mapping and implementing these solutions within the organization.
In the innovation ecosystem, I complement, maintain, and recommend solutions from Unimed-BH's portfolio for internal use, while also scouting, validating, and investing in promising startups. My role extends beyond executing proofs of concept and pilots; I also actively participate in venture capital processes, ensuring that adopted solutions align with the company's strategic needs.
My role as an internal influencer positions me as one of the company's key voices for spreading the culture of innovation and corporate culture among all employees. I produce content that promotes the integration and adoption of innovative practices, ensuring that the leadership's message reaches all levels of the organization.
I also serve as a compliance facilitator, ensuring that all initiatives and projects comply with Unimed-BH's governance and compliance rules. This combination of technical skills, cultural leadership, and strategic vision allows me to contribute significantly to advancing innovation and digital transformation at Unimed-BH, always focused on measurable results and creating value for the organization.
Crawly (09/2020 - 05/2022) - Head of Marketing and Innovation Engagement
At Crawly, I was responsible for structuring the marketing and innovation engagement area, developing processes, routines, and strategies that yielded excellent results in less than two years. Leading the marketing team, I managed the creMore...