With over 15 years of experience as a Communication professional, I have honed my expertise in Corporate & Brand PR, Digital Marketing, and Employer Branding. Throughout my career, I have had the opportunity to work in both agency and corporate settings within the IT, FMCG and Real Estate industries, successfully managing various internal and external communication projects.
As a Communication & PR professional, I’ve been leading strategic communication initiatives that shaped HILS Development’s public image as one of Romania’s most trusted and forward-thinking real estate developers.
My work focused on aligning corporate messaging with business objectives, building media relations, and crafting meaningful narratives about sustainability, innovation, and community. I’ve coordinated national PR and social media campaigns, media appearances for top management, and communication strategies for flagship projects like HILS Republica, HILS Titanium, HILS Sunrise, and HILS Nord.
Beyond campaigns, I’m proud to have contributed to positioning HILS Development as a responsible and people-centered brand, through CSR projects, industry events, and consistent engagement with partners, residents, and the broader community.
Areas of Expertise:
PR & Communication - Corporate/Brand Internal & External
Marketing
Content Writing
Employer Branding
Digital Marketing
Areas of Impact:
I thrive in collaborative environments and value teamwork, as it allows for the exchange of creative ideas. My skills in content writing and social media management enable me to engage audiences across various platforms. Likewise, I excel in internal communication, developing strong team dynamics and promoting an inclusive work environment.More...
Ionut Papusoiu
Senior Service Engineer@Orange Services
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Adrian Perte
Senior iOS Engineer@Orange Services
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Adrian Perte is a seasoned Senior iOS Engineer at Orange Services, where he has been responsible for designing and developing iOS applications, ensuring their performance and quality, and maintaining their code integrity. He has an extensive background in software development, with a specialization in iOS platforms. His expertise includes proficiency in programming languages such as Swift and Objective-C, and a deep understanding of iOS frameworks. Adrian also has a strong ability to troubleshoot and resolve technical issues, making him a valuable asset to the Orange Services team. His commitment to staying updated with the latest industry trends and technologies enables him to deliver innovative solutions that drive the company's growth and success.More...
Sfica Monica
Customer support Engineer@Orange Services
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As a Customer Support Engineer at Orange Services, I have excelled in providing exceptional customer service, resolving complex technical issues, and improving customer satisfaction rates. I have also successfully implemented support strategies that increased efficiency in the customer support department. My strong technical skills and customer-centric approach have significantly contributed to the positive reputation of Orange Services.More...
Ana Voicu
Service Engineer@Orange Romania
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Ana Voicu, as a Service Engineer at Orange Romania, plays a crucial role in maintaining the quality and efficiency of the company's telecommunication services. She is responsible for troubleshooting and resolving technical issues, implementing service improvements, and ensuring optimal network performance. Her expertise in network engineering and customer service contributes significantly to customer satisfaction and the company's overall operational efficiency. Her role is pivotal in enhancing service delivery, minimizing downtime, and driving the company's growth in the competitive telecommunications market.More...
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Daniela Toader
Senior Business Analyst@Orange Services
Verified
Project: Telco (Satellite communication)
Period: April 2024 - Current
Role: Senior Business Analyst
Development Context: Discovery – SD-WAN
Tasks/Experience:
• Program level business analyst – operational requirements
Project: Telco (Satellite communication)
Period: February 2024
Role: Senior Business Analyst
Development Context: Discovery – NMS with modem controller
Tasks/Experience:
• Part of the commercial proposal team for a new project
o High level system view
o Impact analysis
o Q/A sessions with the customer
o ABC workshop
o High level effort estimation
Project: Telco (Satellite communication) – design and build new offer in a new ecosystem
Period: October 2023 – current
Role: Senior Business Analyst – end to end solution analyst
Development Context: Discovery and Build – new IoT offer
Tasks/Experience:
• Discovery – end to end solution analyst, system business analyst, project manager
o High level data model
o To be end-to-end flow design
o Capability matrix and features
o Functional architecture design
o Impact analysis for the target ecosystem
o Work packages by impacted system
o High level cost estimation and roadmap
• Build - system business analyst, proxy product owner, scrum master, project manager (10 people team)
o Synchronisation with impacted teams
o Detailed analysis for the business requirements
o Backlog management (create JIRA tickets, prioritization)
o Agile ceremonies organization and animation
o Roadmap management
Project: “In-car payments” initiative
Period: July 2023 – September 2023
Role: Business Analyst
Development Context: Discover
Tasks/Experience:
o Identify the main business uses-cases
O High level modelling of the end-to-end target customer journey
O High level modelling of the payment flows
Project: DIGITAL REAL ESTATE - Back Office tool
Period: September 2022 – July 2023
Role: Business Analyst
Development Context: Discover
o Discovery phase on the Back Office tools initiative
Tasks/Experience:
o Conduct the interviews with the stakeholdersMore...
Mihai Tociu
Project Manager@Orange Services
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Andreea Costache
Customer Support Engineer@Orange Services
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As a Customer Support Engineer at Orange Services, I have successfully resolved a high volume of customer inquiries and technical issues, leading to increased customer satisfaction rates. I have also developed and implemented new troubleshooting procedures that improved the efficiency of the customer support team. My strong technical skills and dedication to providing excellent customer service have made me a key asset to the company. I have also received several recognitions for my exceptional performance in handling complex technical problems.More...
Monica Sfica
Customer Support Engineer@Orange Services
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HR Consultant
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Strategic and results-driven HR professional with extensive experience in performance management, employee engagement, change communication, and training. Adept at aligning HR strategies with organizational goals and fostering a culture of transparency and collaboration. Proven expertise in stakeholder management, data-driven decision-making, and implementing impactful initiatives to enhance workplace culture and efficiency.More...
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Global Project Manager & LMS Operations@Sanofi
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With a rich background in project management and global operations, my focus at Sanofi has been on steering complex projects to success. We've championed stakeholder engagement and strategic communications, ensuring that learning systems align with business objectives and deliver operational excellence.
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Software Delivery Manager@Freelancer
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Experienced in Project Management and Product Development with a working background in the information technology and software industry. Responsible for coordinating and planning activities through the entire lifecycle of a project or product, from pre-sales to budget control, or roadmap tailoring to resource management. Helped in all of this by the software engineering background and proven hands-on experience in the technical area.More...