Paul previously worked as eCommerce Manager targeting North America and as eCommerce Director with both B2C and B2B clients. He is an expert on CRO (Conversion Rate Optimisation) and Usability online shopping audits. As a former Market Analyst with Frost & Sullivan and Euromonitor he as extensive research skills. Paul enjoys both start-up challenges as well as supporting larger business with developing Online Sales Strategies & tactics. He speaks fluent German having lived in Dusseldorf for 3 years.More...