Sales Operations Manager | Revenue Operations Lead (RevOps) | eCommerce and Performance Marketing Expert@PBF Inc.
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DYLAN CONRAD CRISOSTOMO ACOSTA, CDMP, GAIQ, META - CMBP
PROFESSIONAL SUMMARY
Results-driven E-commerce Manager & Media Planning Expert with 8+ years of experience in performance marketing, and multi-channel media planning. Proven ability to scale online sales, optimize ROAS and customer acquisition strategies, and manage cross-functional teams to drive revenue growth. Strong analytical skills with expertise in Google Ads, Meta Ads, programmatic buying, and digital strategy execution. Certified in Google Analytics, Digital Marketing, and Media Buying.
KEY SKILLS & COMPETENCIES
E-commerce & Media Planning:
✔ Digital Media Planning Certified (Google Ads, META, LinkedIn, Grab, Lazada)
✔ Multi-Channel Media Strategy (Search, Social, Display, Video)
✔ Conversion Rate Optimization (A/B Testing, Retargeting, Growing CLTV)
✔ Content Planning & Performance Marketing (META, Google, LinkedIn Certified)
✔ Customer Segmentation & Database Management
✔ Google Analytics (GA4), Attribution Models, ROI Analysis, Financial Statements)
✔ Sales Funnel Blueprint and Strategic Execution (
Business & Marketing Analytics:
✔ Budget Planning & Forecasting (Ad Spend, ROAS, CAC)
✔ Consumer Insights & Market Research
✔ Data Analysis and Business Administration
✔ AI Empowered Automation in Digital Marketing
✔ Database Management and Digital Marketing Activation Strategy
Leadership & Strategy:
✔ Team Management & Cross-functional Collaboration
✔ Strategic Planning & Execution
✔ Stakeholder & Vendor Relations
✔ Workflow Management and Financial SchedulingMore...