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Open Road Brands
Company Employees
Brent Edwards
Visual Ux/Ui Designer & Developer @Open Road Brands
Verified
I am a seasoned Visual Designer and Developer with over 24 years of experience in creating innovative digital solutions that combine aesthetic appeal with functional excellence. My expertise spans across visual design, UX/UI design, web development, and digital marketing, enabling me to deliver user-centric products that meet and exceed client expectations. Throughout my career, I have led and contributed to a variety of projects that have significantly impacted businesses. Notable achievements include: Boosting Client Engagement: Developed WordPress websites that increased client engagement by 20%, using a combination of responsive design and SEO strategies. Enhancing Brand Identity: Designed logos and illustrations that strengthened brand identity for multiple clients, helping them stand out in competitive markets. Driving Conversions: Led UX/UI design projects that resulted in significant conversion rate improvements, including a 25% increase for a major website redesign. Streamlining Processes: Managed the integration of e-commerce platforms, reducing order processing errors and boosting efficiency across multiple product lines. Optimizing User Experience: Conducted UX research and design for high-profile clients, reducing navigation time by 30% and increasing tool usage by 25%. A deep understanding of information architecture, project management, and technical tools like Adobe Creative Suite, WordPress, Drupal, HTML, CSS, JavaScript, and analytics platforms such as Google Analytics and SEMrush underpins my work. I desire to create seamless, engaging, and impactful digital experiences that drive business growth.More...