I’m a strategic marketing and operations leader with a cross-border background and a passion for driving growth. I’ve led digital and direct mail campaigns for clients in the U.S. and Canada, ranging from small businesses to top-tier cultural institutions such as The Met and MoMA, managing these campaigns through agency partnerships. Throughout this work, I drove coordination among multicultural teams across North America, Europe, Southeast Asia, and the Baltic region.
In Mexico, I managed advertising for leading national brands like Cerveceria Cuauhtemoc Moctezuma and Sorteo Tec, supported hundreds of entrepreneurs through a top university incubator; Tec de Monterrey, and partnered with companies to build the structures needed to scale. This blend of experience reflects my ability to work effectively with organizations of all sizes—bringing both agility and strategic depth. It allows me to bridge strategy and execution—helping organizations grow with purpose and clarity.More...