I’m a Global Design and Visual Merchandising leader with over 20 years of experience shaping retail, experiential, and brand environments across the U.S., Middle East, Europe, and Africa. My background spans in-house leadership roles and consulting, working with global brands, high-growth retailers, and complex, multi-stakeholder organizations.
I specialize in retail design, visual merchandising strategy, experiential concepts, and large-scale rollouts, bridging creative vision with operational reality. I’ve led global teams, built standards and guidelines from the ground up, and delivered end-to-end programs covering concept development, design, prototyping, execution, and field implementation.
Key Achievements
• Led global visual merchandising and retail design initiatives for major brands including fashion, lifestyle, and corporate retail environments
• Built and scaled visual standards, toolkits, and training programs used across hundreds of locations
• Directed complex projects involving signage systems, store formats, pop-ups, and experiential activations
• Known for strong cross-functional leadership, aligning design, marketing, operations, and external partners
• Trusted advisor to senior stakeholders, with a track record of improving consistency, customer experience, and commercial performanceMore...