Marketing and Communications Director@Universidad Pontificia Bolivariana
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I'm a passionate leader with over a decade of experience driving transformation and growth in organizations through strategy, marketing, and innovation. My track record includes successful brand relaunches (+6.2% awareness with no extra investment), optimizing customer experience via CRM (Dynamics 365), achieving operational efficiency (32.3% budget reduction with greater impact), and exploring technological frontiers like AI and the metaverse in the education and agribusiness sectors. I combine strategic vision with results-focused execution, applying methodologies like Design Thinking to build valuable solutions.More...