Justin Lobdell is a results-driven marketing and revenue executive with a proven track record in both the software/technology and health & wellness sectors. As Head of Marketing for a leading software and tech organization, he architects and executes integrated demand-generation strategies—spanning digital advertising, content marketing, SEO, and account-based campaigns—that have driven a 78% year-over-year increase in qualified leads while reducing customer acquisition costs by 20%.
In his concurrent role as Fractional Chief Revenue Officer for a California based health and wellness clinic specializing in regenerative therapies, Justin collaborates closely with the CEO and clinical leadership to optimize the sales pipeline, launch patient reactivation and referral programs, and build scalable revenue-forecasting models. Those initiatives have fueled a 25% uplift in monthly bookings and improved average patient lifetime value by 15%.
Over the course of his career, Justin has led cross-functional teams, managed seven-figure budgets, and delivered high-impact projects—such as deploying a CRM overhaul that increased sales efficiency by 30% and developing lead-magnet eBooks that generated hundreds of new patient inquiries. His strengths lie at the intersection of data-driven strategy and creative storytelling, consistently aligning marketing innovation with measurable revenue growth.More...