Graduated in Advertising and Marketing from Mackenzie University.
I started my career in advertising agencies in São Paulo in the creative sector, where I went through all the stages until I became a full Art Director.
In 2009, I changed my focus and started working in the supplement and food industry.
I have always been responsible for the creative, development and management of Marketing.
Awards won:
Best packaging in Brazil 2012 (NUTRILATINA) - ABRE Award
2 times best product design (NEONUTRI) - Suplementação Magazine
Best New Brand 2015-2016 (NUTRATA) - Suplementação Magazine
Best Launch of the Year 2017-2018 (NUTRATA) - Suplementação Magazine
Best Protein Bar in Brazil 2018-2019 (NUTRATA) - Suplementação Magazine
Finalist in the HP Award - USA 2018-2019 (NATURE - NUTRATA)
Success Stories:
Launch of the CAR Magazine in Brazil.
Brazilian Citizen TV RECORD soap opera (Campaign).
Creation and Development of the WHEY GREGO line (NUTRATA).
Introduction of the Ultimate Nutrition brand in Brazil.
+ 1,330 products created between 2009 - 2022: Specialty stores, Food Channel and Pharmacy.
The best-selling protein bar in Brazil since 2019 - WHEY GREGO BAR.
First International Collab (Havanna) made in the supplementation sector with a world-renowned company.
Participation in the main trade fairs in the supplementation and food sector (national and international).More...