I lead creative teams and projects that turn ideas into tangible results, combining design, strategy, and technology to deliver high-performing outputs for international brands and tech-driven businesses.
Currently, I manage an in-house creative studio at Oddsgate, a SaaS platform in the iGaming industry, where our team of designers, motion artists, copywriters, and content specialists develop campaigns and creative solutions that directly support growth, conversion, and engagement KPIs. I work closely with Marketing, CRM, and Sales teams to ensure creativity is purposeful, measurable, and aligned with business objectives.
Previously, as Global Art Director at Selina, I led a creative team of 11 designers worldwide, developing global campaigns and collaborations for brands such as Adidas, Puma, Corona, and Hyundai, balancing creative vision with operational execution across multiple markets.
I thrive at the intersection of creativity, technology, and AI tools, using them to enhance ideation and execution rather than replace human ingenuity. My approach emphasizes collaboration, cross-functional teamwork, and turning concepts into impactful, measurable outcomes. Alongside my management responsibilities, I continue to engage directly in design execution, mentoring my team while contributing actively to day-to-day projects.
My work spans Tech, Lifestyle, Hospitality, Fashion, and F&B, always with the goal of ensuring design serves a purpose, drives results, and strengthens brand experiences internationally.More...