Razak Ologunebi, known professionally as Thirdeyeraz, is a Nigerian-American director, creative director, and visual storyteller based in Los Angeles. With a background spanning music, fashion, and sports, he has worked across high-profile campaigns and performances for some of the world’s most recognized artists and brands. His directing style merges cinematic storytelling with cultural authenticity, often highlighting African and diasporic narratives through bold, minimal, and immersive visuals.
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Key Achievements
• Music: Directed and collaborated with leading artists such as Nas, Usher, Kanye West, Snoop Dogg, Asake, Skillibeng, and Victony—delivering music videos, live visuals, and short-form content that span genres from hip hop to Afrobeats.
• Fashion & Brands: collaborated with industry leaders like Def Jam and Patrón Tequila.
• Editorial & Media: Early career work at HipHopDX, Surf Club Inc., and VP Records built his foundation in visual production and music culture.
• Creative Agency: Founder of New Wave (NUWAV), a cultural creative entity that develops music videos, brand visuals, and innovative storytelling rooted in global youth culture.More...