Thomas Jay Lorbes is an accomplished Advertising Operations Leader with over 12 years of hands-on experience in the digital advertising ecosystem. He specializes in campaign setup, optimization, process implementation, team leadership, and client-facing solutions across premium publishers and high-volume environments.
Current Role (2021–Present)
Enterprise Solutions Analyst Manager – Yelp, New York
Leads a team that identifies client business needs and implements on- and off-platform advertising/lead generation solutions (e.g., Request a Quote for local service businesses). Focuses on performance alignment, troubleshooting, and delivering measurable results for enterprise clients.
Previous Key Roles
Advertising Operations Manager – Condé Nast, New York (2019–2021)
Managed a team responsible for scheduling, launching, and optimizing display and video campaigns across Condé Nast’s premium brands using Google Ad Manager 360 (GAM 360) for direct and programmatic inventory. Identified and implemented tools, processes, and reports to improve departmental efficiency and campaign fulfillment.
Advertising Operations Manager – Vice Media, Brooklyn (2014–2017)
Trained and led a high-performing team handling QA, deployment, delivery, and optimization of high-touch advertiser campaigns. Navigated complex programmatic and affiliate networks, managed billing/reconciliation, and rolled out department-wide campaign tracking systems to ensure on-time, on-budget delivery without sacrificing quality.
Advertising Operations Manager – BDG Media, New York (2018–2019)
Monitored full campaign lifecycles, communicated with sales, agencies, and vendors on technical/performance issues, troubleshot anomalies, recommended optimizations (audience segments, bidding, targeting), and collaborated on testing new ad products.
Advertising Operations Lead – MIC Inc., New York (2017–2018)
Oversaw day-to-day operations for all US-sold digital campaigns: planning, forecasting, scheduling, implementation, and tracking. Built internal reports for traMore...
Jonathan Haines
Senior UX and Product Designer@UXcalibur
Verified
Jonathan Haines is a seasoned Senior UX and Product Designer currently serving at UXcalibur. With a rich professional background in user experience and product design, he has established himself as an expert in his field. Jonathan's focus is on creating user-centered designs, ensuring that each product is not only aesthetically pleasing but also functional and intuitive. His skills span across various areas of design, including user research, interaction design, and visual design. Jonathan has an impressive track record of leading design projects and collaborating with cross-functional teams to deliver top-notch digital products. His dedication to understanding user needs and incorporating them into his designs sets him apart in his field.More...
Gregory Rasmussen
Software Architecture Consultant@Craft & Graft
Verified
Software Architecture Consultant @ Craft & Graft LLC | Top-Quality & Forward-Thinking Software Architecture Consulting | Mobile App Development | Saving businesses on cost through software architectureMore...