Matt Hanson
Kansas City, MO | Remote / Hybrid | matthewellishanson.github.io | GitHub | [email protected] | (913) 944-2143
PROFILE
Data and marketing analytics professional with experience in CRM management, email campaign analysis, web analytics, and dashboard development. Skilled in Python, SQL, Tableau, and Google Analytics to extract actionable insights. Adept at presenting findings clearly to diverse stakeholders, with a background in data storytelling from journalism.
CORE SKILLS
• Analytics Tools: Google Analytics, Google Data Studio, Tableau, Excel, SQL Server
• Programming & Data: Python (pandas, matplotlib), SQL, R (tidyverse), C#, OpenRefine
• Marketing Analytics: CRM management, email performance tracking, campaign reporting, KPI dashboards
• Data Visualization: Tableau, Flourish, D3.js, Google Data Studio
• Content & CMS: WordPress, Squarespace, HTML/CSS
EXPERIENCE
Marketing & CRM Specialist
Northstar Group – Kansas City, MO | Mar 2024 – Present
• Managed customer relationship management (CRM) system to track client and sales data.
• Designed, deployed, and analyzed email marketing campaigns, reporting on open rates, click-throughs, and conversion performance.
• Created reports summarizing campaign outcomes and customer engagement insights for leadership.
• Produced multimedia content, including client video assets, to support marketing initiatives.
Marketing Analyst
The Weeder’s Digest – New Hope, MN | May 2023 – Oct 2023
• Conducted web and marketing analytics to evaluate campaign ROI.
• Produced actionable reports using Google Analytics, Tableau, and Excel.
• Managed CMS and SEO improvements to optimize web visibility.
Data Specialist
Alzheimer’s Association (MN-ND Chapter) – Minneapolis, MN | Nov 2022 – Apr 2023
• Cleaned and analyzed member and donation datasets to support outreach initiatives.
• Automated recurring reports using Python and Excel macros.
• Provided insights to improve donor engagement tracking.
Data Specialist (Marketing & Analytics)
Colle McVoy Advertising – MinneapoliMore...