I am a passionate, ai-drivem and data-informed marketing and digital marketing professional with almost 20 years of experience in strategic and regional marketing management and leadership roles in reputed multinational corporations. I have expertise in both B2C and B2B marketing across sectors and industries, including life science, healthcare, hygiene, agriculture, and education. I have also managed teams with diverse cultural backgrounds and coached and facilitated marketing, sales, and business development training. I've provided marketing strategic advice for Mergers and Acquisitions and have led M&A marketing and brand integration projects.
Currently, I am the CEO and Founder of Nisa Digital, a marketing consultancy with expertise in life science marketing, providing strategic, digital, and mentoring services to help businesses achieve their marketing goals. We also work with our clients's agencies to bridge the gaps between strategy and execution ensuring our clients' business objectives are met through proper execution of their marketing campaigns.
As a consultant, I develop and execute marketing strategies, campaigns, and integrations, leveraging my skills and certifications in marketing and business analytics, digital marketing, and artificial intelligence in marketing.
I also work with organizations as Fractional CMO to help develop marketing departments and teams for expansion or growth. As Fractional CMO I also lead any marketing change management or marketing projects outside the scope of the inhouse marketing leadership role.
Developing women leaders is a passion of mine. I am a mentor and a member of Dubai Business Women Council (DBWC), Women in TechSEO (WTS) and The Freelance Coalition of Developing Countries (FCDC) communities, and a recipient of the Westford Leadership Impact Award 2025, Top 15 Women Leaders in the Middle East 2024 and Top 100 Women Power Leaders in Asia 2023 award. My mission is to create impact through marketing and digital innovation.
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