Matheu is a result driven individual with expertise in leveraging data and insights to drive customer value and increase loyalty. He is very passionate about monetising data and analytics by supporting business decisions on commercial and operational strategies with insights. With more than nine years of experience in customer segmentation and analysis, pricing, customer value management and commercial strategy, Matheu has been a key enabler for product and campaign launches in the telecommunications, banking and gambling industries. Having worked closely with marketing, sales and product teams, he has also built expertise on product and market positioning, both to defend as well as grow market share.More...
Victor Caselli
Content Writer and Editor, SEO content writer, online editor, translator@Neo Group