Lucy Trafford is the dynamic Head of International Marketing at NEFT Vodka, where she has spearheaded global brand expansion efforts since joining the company in 2024. With a keen eye for emerging market trends and a passion for innovative campaign strategies, Lucy has successfully increased NEFT's market share across Europe and APAC. Lucy's commitment to excellence and her ability to cultivate strong international partnerships continue to drive NEFT Vodka's reputation in the spirits industry.More...