Francisco García's passion for visual storytelling was born at an early age. Fascinated by the cinema of the 1980s and 1990s, he became an avid film-lover, from major commercial productions to B-movie gems, also influenced by his deep love of comics.
With over 15 years of experience in the audiovisual industry, he has worked in various departments within the industry, allowing him to develop a solid understanding of cinematic language. His training as a communications professional has led him to create television programs and series, photograph concerts, produce advertising campaigns, and much more.
In 2016, he took a decisive turn in his career by focusing on directing, especially in the advertising field. Since then, he has collaborated with brands such as Walmart, Nestlé, Netflix, and MTV, among others, always leaving his personal stamp: a joyful, approachable, and visually stimulating style.
With a restless mind and a constantly learning spirit, Francisco has become an unconventional director. His ideals and cinematic vision transform the everyday into something surprising, leading you to rediscover places and emotions from a unique perspective.More...