🚀 Brand & Growth Strategist | E-commerce | Food & Ag Innovation
I thrive at the intersection of strategy, marketing, and innovation, helping brands grow through data-driven decision-making and creative problem-solving. With an entrepreneurial mindset, I specialize in designing and executing strategies that increase visibility, engagement, and revenue.
💡 As the first full-time employee at Nalkaå, I am actively shaping the brand’s identity, customer experience, and growth initiatives. I played a key role in the development and optimization of the e-commerce platform, ensuring an improved UX and higher conversion rates. Defined go-to-market strategies, building strategic partnerships, leading performance marketing and designed a customer loyalty program to maximize retention—all with a focus on efficiency and long-term impact.
🌍 Previously at Thought For Food, I worked closely with startups and Fortune 500 companies (DHL, Cargill, Danone, UN), supporting market expansion, ecosystem building, and brand initiatives in food & agriculture innovation. Experienced in navigating cutting-edge topics like alternative proteins, regenerative agriculture, and climate-smart food solutions, while driving collaborations between startups, investors, and industry leaders. Helped founders refine their positioning, launch products, and scale internationally.
📊 Data-driven and hands-on in e-commerce, digital marketing, and brand management. Whether optimizing acquisition funnels, refining brand positioning, or identifying new growth opportunities, always focused on making a real impact.More...