I am a data analyst with a solid foundation in SAS development, specializing in key tools such as SAS Guide and SAS CI. My advanced SAS programming skills, particularly in Macro development, enable me to excel in data manipulation and complex analysis. I have extensive experience in Customer Relationship Management (CRM) and Database Marketing (DBM), using data-driven insights to support strategic decision-making.
During my career, I have been involved in customer segmentation, profile studies, consumption pattern analysis, and billing reports. I played a key role at Itaú Bank as a
consultant, where I worked on customer segmentation and advanced studies for marketing strategies.
Currently, I am further enhancing my expertise through Data Analysis studies, staying updated on the latest techniques and trends in the field.More...