Juan Carlos Villescas Cuervo serves as the Chief Marketing Officer at mywak, where he spearheads innovative marketing strategies that have driven a 30% increase in brand engagement over the past year. With over 15 years of experience in digital marketing and brand development, Juan Carlos has a proven track record of transforming consumer insights into actionable campaigns that resonate globally. Prior to joining mywak, he led a team at a leading tech firm, where he launched award-winning initiatives that doubled the company’s market share in Latin America. His passion for creativity and data-driven decision-making continues to propel mywak to new heights in the competitive tech landscape.More...